As severe bushfires ravage communities across Australia at an unprecedented level, our thoughts are with those affected by this national disaster. To the courageous teams, including firefighters, volunteers and emergency services personnel at the front line who are working tirelessly to keep Australian communities safe – thank you from the bottom of our hearts.

We encourage our community to donate directly to the Australian Red Cross Disaster Relief and Recovery Fund, which is providing vital services on the ground and supporting communities devastated by the fires, by donating directly via QIC has also kick-started our national collection campaign with a donation to the Australian Red Cross and NSW Wildlife, Rescue and Education Service (WIRES).

In combination with this national fundraising drive for the Australian Red Cross, we are partnering with a range of local registered charities to raise funds, supplies and goodwill for those affected by these devastating fires. For more information on our community’s local efforts, and how you can get involved, please read below.

This is only the beginning, and we are now working out next steps for how we can continue to provide support to the affected communities during this devastating time for our country.

To those in our community grieving or those who are supporting the response effort – we are with you now and into the future.


Disaster Relief

Ally Fashion – Donating 100% of sales from Canvas Tote Bag range to NSW Rural Fire services.

Bed Bath n TableBed Bath N’ Table: $100,000 distributed as $50,000 to the Australian Red Cross, $25,000 to national fire services and $25,000 to WIRES

Credit Union Australia (CUA): $150,000 distributed between rural fire services in NSW, Queensland and Victoria following a $25,000 donation to the Red Cross made in December

JB Hi-Fi: $150,000 donation and will match all donations made by staff

Laser Clinics Australia – Pledged the total Laser Clinics Australia profits made as a network from 9th Jan to be directly donated to the Red Cross Fire Appeal; this is a total of $112,901.  This donation to the Red Cross will go towards supporting people at evacuation centers and recovery hubs, emergency assistance, psychological first aid to reduce trauma, supporting the Red Cross volunteers along with longer-term recovery programs in disaster affected communities

Michael Hill – Donated $100,000 to Australian Red Cross’ Disaster Relief & Recovery Fund

OPSM – As part of the Luxottica Group and on behalf of our team members, we are donating $100,000 to be evenly distributed to the @redcrossau Disaster Relief & Recovery Fund and @wireswildliferescue. We are also working with the local fire authorities to deliver lubricating eye drops to those in affected areas.

Smiggle – In recognition and gratitude for the work the Red Cross is doing across the country, Smiggle will make a donation of $250,000 to the Australian Red Cross Disaster Relief and Recovery appeal.

Spendless – Spendless will be kick-starting a donation to The Salvation Army Disaster Appeal by contributing $30,000!

Woolworths – Donated $500,000 S.T.A.N.D (Support Through Australian Natural Disasters) program and raising money in-store for The Salvation Army


Find out how you can support the bush fire appeal throughout Australia.

The Salvation Army disaster appeal
The Salvation Army are supporting communities affected in both New South Wales and Queensland, with the goal of raising $3 million for disaster relief. Donations can be made by calling 13 SALVOS (13 72 58) or by clicking here.

The Red Cross disaster relief and recovery fund
The Red Cross is supporting communities throughout Australia affected by fires. You can donate to the Red Cross disaster appeal here.

Vinnies Bushfire Appeal
Vinnies is on the ground helping people as they deal with the immediate aftermath of fires, and will continue to be there as they rebuild their lives in the long term. You can donate to St Vincent’s here.

NSW Rural Fire Service
Keen to support the volunteers on the frontline? You can donate to your local Rural Fire Service by contacting your local brigade directly or heading here.

Foodbank is helping to support fire affected regions with pallets of food, groceries and water. You can donate to their Bushfire Emergency Relief Appeal here.

WIRES Australian Wildlife Rescue Organisation emergency fund
Many animals have been injured, killed, or lost their natural habitats due to the fires. WIRES will provide support to displaced and injured wildlife affected by the fires. You can donate to WIRES here.